They say that necessity is the mother of all inventions and Azita Yaghoobian, Founder of Wings Intimates, can vouch for that. Growing up in New York City, Azita has always loved the fast and vibrant pace this beautiful city runs at. During the winters of her college years on Long Island, Azita remembers struggling to change in her card, when going from classes out to the city for a night on the town and she always thought there had to be an easier way than this.
Later on, as a mother, Azita, underwent a c-section delivery of her twins and she had a long and difficult recovery period, one of the hardest tasks for her was bending down. There were times Azita would ask her husband to change her undies for her to avoid the agony of bending down. Azita remembers thinking again, there must be a better way. Then, watching her daughter go through her teenage years, at times needing a quick change of panties at school or at a sports event, Azita couldn’t help but think…She wished there was an easier way than having to take everything off just to change her underwear. That’s when Azita had her first light bulb moment!
Through some research, Azita realized that the concept of underwear has been around for 7000 years, with not much change in the past 2000 years.
The “panty evolution” in Azita's head started three years ago with the same old nagging thought that “there’s got to be a better way” and through much research, trial and refining, Azita created the no bending needed, side opening panty with their signature closure. Enhancing women’s lives in all different circumstances.
Finally in December 2016, with the help of Azita's daughter and a life long friend, Wings Intimates was launched, because they believe “Every Woman Needs Her Wings Panties”.
In today’s fast moving world, where instant satisfaction and a seamless process is a way of life, Wings Intimates created a new technology in women’s intimate apparel that enhances women’s lives by allowing them a quick change of panties instantly, with their new signature W side-opening design. The Wings Women are leaders everywhere, from the CEO who runs a fortune 500 company, the homemaker who heads her household, to the young woman chasing her dream. A Wings Woman knows that her strength comes from her inner feminine power. She is self-aware and ambitious. She is soft and sensual, yet strong and raw.
Aligned with their philosophy, a portion of our proceeds will be donated to empowering girls around the world.